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Group News
Welcome Greece Partner Joining2011-12-31Another excitement in Europe is that ERKE has recently signed with a Greece company which is specialized in apparels and accessories to launch ERKE brand in Greece. With its office headquarter in the capital-ATHENS, our new partner doesn`t only have business in the local market but also spread to the neighbor country– Cyprus and Bulgaria. Since foundation in 1997, the company has now developed into an enterprise with annual turnover more than 10 million US dollars. Although in a recession environment, our partner still kept their confidence on the market and ERKE, this is very important and largely inspires us. Wish them a good start in the new year!
ERKE Sponsoring World Tennis Championship Abu Dhabi2011-12-31This year, ERKE continued the agreement with World Tennis Championship Abu Dhabi to be the official partner. This was the second time for ERKE to have this honour, the last one was in 2009. The tournament was staged from 29th to 31st December 2011 in Abu Dhabi of UAE, with no exception, it also gathered many top tennis stars this time, such as Rafael Nadal, Roger Federer, Novak Djokovic and so on, making the match very exciting. Finally, Djokovic in the perfect condition this year took the crown.During the match, you may see “Moved ERKE” in every corner - ball kids, referee, linesman and officials, very huge exposure. And the purple clothes, matching the blue court very well deeply impressed the audience, making the game to be a super visual feast.
First Store in Africa2011-12-15Our Morocco Partner opened the first store in the country, also the first one in Africa in mid December. This store was located in the largest city-Casablanca and has a good site looking on the street. Also it is in the area close to the entertainment center with large flows of people. Although an area of nearly 40 m2 , the space of the store was fully used and the goods have a good display, the bright light and the clean shop`s appearance render it outstanding in the street.Only a few days later, the second store in Morocco was opened in another city-Meknes. Besides the two new openings, ERKE Morocco has set up another 10 corners till now. It is a amazing result in the African country since the cooperation began last year. We are very appreciated for ERKE Morocco continuous efforts and solid faith. Wish the new openings a good sale.
ERKE puts advertisements in La Liga & England Premier Leagues2011-12-10ERKE has been exposing in these two wonderful football games – La Liga & England Premier Leagues in the season 2011/12 during the glorious period from December to May. The ERKE Logo will appear on the pitch where the games listed on the right-side are going. For each game, ERKE logo will be presented at least 2 minutes of 8 times in total. As far as 2009, ERKE has been advertising in La Liga for its first appearance in the top football event, then ERKE`s presence and visibility in the international market grow more and more. From football to basketball then to tennis, ERKE has a frequent appearance in the hottest sports events such as NBA, Shanghai ATP1000 Masters and the 2 Premier Leagues we mentioned at the beginning. It is very exciting to have the chance to be known by more fans at home and abroad through two of the most influential football events in the world, especially in Europe, a big investment to promote visibility and awareness of the brand.
ERKE Attending S-League Sponsor`s Appreciation Presentation2011-12-01S-League Sponsor`s Appreciation Presentation Ceremony was held on November 29th in Singapore, to express the appreciation regarding the substantial support from sponsors. ERKE, as the sponsor of Gombak United Football Club, attended in the Ceremony. Gombak is a professional football club which plays in Singapore's S-League. It is a very young and promising club in Singapore with best S-League finishes third place. ERKE started cooperation with Gombak, providing the equipments for the team since 2010. In the grand feast, ERKE was also invited to Awards Night 2011, enjoying the special moment together with the S-League officials, medium, other sponsors and clubs, and the ERKE equipments with good looks and high technology also received great acclaims. ERKE will continue to invest more in product R & D, develop more advanced and excellent products to give full support to Gombak, other sports events and players for their goals to be No.1.
Cooperation with a PR agency in Singapore2011-11-30ERKE will continue to make a massive effort in PR in Singapore, to increase the brand awareness and consumers` desire to purchase. A contract has been formally signed between ERKE and a leading PR agency in Singapore in November, which has a wide experience in consumers` goods and has serviced many famous brands since 1990.With their efforts and high-efficiency working, ERKE`s products has now appeared in some well-known newspaper and magazines. Besides to continue releasing new items every month, they will do activities in festivals, looking for sports events that could fit well with ERKE `s marketing strategy and launch promotions with the combination of ERKE existing events, ect. “After conducting our research, we feel that there is a lot of potential for ERKE and we want to take up the challenge to build the brand to be considered as one of the major players here in Singapore. Sharing the same sentiments as ERKE, I have full confidence in the program produced and put in place by my team.” Said, Managing Director of the PR agency.
