The 2021 Boao Forum for Chinese Entrepreneurs held in Hainan Province from Dec 2nd to Dec 5th. The theme of this forum is “Conspiring in the digital era | Achieve the win-win green development”. Celebrities from all walks of life were invited to participate this forum with in-depth thinking, visionary judgement, analysis of the potential motivation of Chinese economy, and the Chinese economy digitalization and high-quality development road of green development. Chairman Wu Rongzhao was invited on Dec 4th.
Today, China experienced an unprecedented change in a century, the digital upgrade and the advancement of the “Dual -carbon goal” will reshape the industrial structure. At the round table meeting of the Boao Forum, Mr.Wu, gave a speech on “Realizing Scientific & Technological Innovation, ERKE Continues to Persevere” as a representative of entrepreneurs.
Science & technology lead the “Dual–carbon goal”
Since its establishment in past 21 years, ERKE has always insisted on leading the company development with technological innovation, in addition to innovate in new materials and new processes, in recent years, ERKE is also active in digital-oriented reform. At the same time, combined with the application of some technologies for energy saving and emission reduction, we will create new national products of science & technology for the people, and also contribute our own powers to the country’s “Dual carbon” goal.
The shoes & apparels industry has a long industrial chain and many links, and digital upgrades are imperative. Mr. Wu said that the digitization of ERKE is roughly divided into two stages:
In the first stage, more modules of informatization construction have been gradually embedded in the SAP information system from 2011. For example, intelligent warehouse management system WMS, manufacturing system MES, etc., they opened up the whole chain of the entire industry chain. Simultaneously, ERKE has created an informatization technical team of its own initially after a decade of practice, this team would continue to embed more new applications in the system with the development of the business to adapt to the changes in the new operation mode.
In the second stage, ERKE has been focusing on digital upgrades in recent years, first, in terms of R&D design, it has initially introduced digital model and design methods, improve the efficiency of R&D through digitization and 3D analog modeling, and put the unconstrained ideas of designers into practice well; second, use a large amount of sales data to establish a digital platform to communicate with consumers, and understand consumers steadily; third, focus on building a digital middle platform to improve the efficiency and scientificity of decision-making. Mr. Wu hoped that through the coordination of the entire chain, the efficient operation of a flexible supply chain can be finally realized.
ERKE has also been at the forefront of the industry in terms of energy conservation and environmental protection to help green development. Mr. Wu introduced that ERKE had cooperated to develop the application of environment-friendly water-soluble adhesive when ERKE was a small foundry, in recent years, it has increased the development and application of renewable raw materials and degradable raw materials. The fiber made from recycled plastic bottles has just been released in 2021, and the fabric used in it has become popular among young consumers.
In addition, ERKE has increased the application of bio-based materials such as coffee grounds and corn stalks. A fusion product with Radix fiber will be released in the first half of 2022.
Regarding the transformation of production lines, ERKE continuously introduces new production automation equipment, and improves the level of production technology, energy saving and emission reduction, and accelerates the application of distributed photovoltaics to further enhance the application of clean energy in manufacturing plants.
Mr. Wu made it clear at the meeting that science & technology is the first productivity, and ERKE will persist in technological innovation; protect the green water & hills and never stop pursuing green development. We will keep pace with the times, continue to persevere, and achieve high-quality development of the enterprise through technological innovation.
In the afternoon, Mr. Wu also participated in the Corporate Social Responsibility Summit Forum under the Vision of Common Wealth which was hosted by Xinhua News Agency & China Comment Agency, and talked about corporate social responsibility with the theme of “The Power of Faith”. He said that measuring the value of enterprises and entrepreneurs is not only about the success of business mode, but also depends on the strategy and responsibility of social responsibility. We should always keep in mind that when our country is in need, people have voices, we must respond to it.
Develop the faith and inherit craftsmanship
ERKE was established in the hometown of Chairman Mr. Wu, Jinjiang. After 21 years of business, he saw that development of Jinjiang changed from a poor county to well-known “The Capital of Chinese Shoes “, it all depends on the national policy and the spirit of Jinjiang entrepreneurs who are willing to work hard.
In the early period of ERKE’s establishment, old craftsmen relied on old-fashioned sewing machines, a pair of scissors, and a measuring rule to polish and adjust hundreds of times, which just to make a good pair of shoes. This craftsmanship of excellence has also become Chairman Wu Rongzhao ‘s belief in his bones, and the “craftsmanship spirit” has also been incorporated into ERKE’s corporate genes.
Faith shines and illuminates the brand road
In the early period of OEM for international brands, ERKE overcame technical difficulties and became one of the first domestic companies to use environment-friendly adhesive, and was recognized by consumers for its excellent quality. Chairman Mr.Wu realized the importance of owning independent brands because of the contemptuous attitude of international brands towards Chinese foundries.
Since the establishment of ERKE, the brand road has been difficult and thorny, and Chairman Mr.Wu deeply relied on his firm belief in the establishment of own brand to lead ERKE to overcome difficulties and move forward.
“People-oriented” is the development belief that ERKE has always adhered to. From the working environment to the corporate atmosphere, ERKE takes care of employees and allows employees to grow together with the company. Many employees have also truly realized that belief of “love the company like home”.
Fulfill the faith and shoulder the responsibility
When mentioning that this year’s donation of Henan, which has attracted much attention nationwide, Chairman Mr.Wu said: “Enthusiastic netizens have provided a lot of useful suggestions for the development of our brand. The two-way emotions are especially valuable and we feel so warm.”
Under the leadership of the Communist Party, the national strength is becoming stronger and stronger, and the people’s recognition of national culture is increasingly reflected in their support for domestic brands. In Mr. Wu’s point of view, this is an opportunity for ERKE and a challenge that must be faced. ERKE has always adhered to the national demand as the R&D-oriented, and cooperate with the Sports Science Laboratory of the State Sports Bureau to establish E.K-Lab through the establishment of the first domestic industry CNAs, a national certified shoes & apparels testing agency to build domestic“Black-technology“ products.
This year, it has launched a Mutual-creation Plan of Youth, in-depth cooperation with Domestic Comics IP and Henan Museum, in response to the nation’s call to “Support the industrial development of the central & western regions” to expand the employment capacity of industries in the west… All of these are for integrating the corporate strategy into the national strategy, linking the destiny of the enterprise with the destiny of the country, and contributing to the advancement of common prosperity.
In the end, Chairman Mr. Wu stated: We must closely connect ourselves and the destiny of the company with the country, because “no country, no home”. ERKE will strive to fulfill the faith inherited in hearts and contribute to the construction of national brands and the well-being of the people