On March 3, “ERKE 303 Sports Tech’s Day” was started in 798 ArtDist of Beijing. The theme of the conference was “create new domestic products of science & tech together”. Chairman Wu RongZhao announced the future strategy of ERKE Group, and officially released the latest scientific and technological achievements of independent research and development – α-FLEX·Qi Tech racing training shoes. Empowering products with tech, continuously realizing product innovation, and co-creating with Chinese people drive the Group to continue to surpass.
Immersive experience, deep interaction with fans
The layout of the entire venue can be described as full of technology. We moved domestic factory machinery such as sewing machines and 3D printers to the site, and ERKE fans can design clothing, shoes and other products on site, this is undoubtedly a pure immersive sports tech experience.
The breakthrough of “New Domestic Tech Products”
The latest release of α-FLEX.Qi Tech racing training shoes on this 303 Sports Tech’s Day takes the common concept of Chinese philosophy “Qi”, which represents the original force of human life activities. After collecting a lot of opinions & ideas from fans, the Qi tech mid-sole developed by ERKE helps runners at different levels easily distribute their own driving force. Regarding the original intention of developing this shoe, Chairman Mr.Wu explained, “We hope that α-FLEX.Qi can really help users to quickly increase their running pace, improve exercise efficiency, and make this natural force stronger and more confident.”
Chairman Mr.Wu said that Qi Tech running shoes are products which created by the R&D teams, fans and runners through exchanges and co-creation, it covers everyone’s needs for running, appearance, product performance, etc., hence tech sports products can better meet the sports needs of the Chinese people.
Chairman Mr.Wu believes that tech is an important role for sports products, and only hard-core tech can support sports brands and sports products and improve consumers’ experience. In the future, ERKE will start a strategic upgrade, focus on creating value for users, take technological innovation as the core, make efforts in brand, product and service, consolidate the quality of domestic products, live up to users’ expectations, and give the most mindful service feedback to users.
In addition, with the rise of the “SHE-economy”, we have also made proactive changes, according to the suggestions collected and the research data of female netizens, we have developed Qi.Tech women’s running shoes specially designed for female runners, it integrates three major needs of women’s consumption: heightening, lightness and easy to match. It provides more personalized choices for advanced female runners and builds a bridge of communication with female consumers.
And the biggest surprises on the site was receiving a video from our spokesperson Li Zhixuan. As the gold medalist and Olympian of the National Games, the strength of Li Zhixuan in the marathon field is obvious to all, the cooperation with ERKE is the recognition between them.
From α-FLEX Tech, JIANG Tech to Qi Tech today, we have been part of the top technological teams of domestic sports brands. It answers the call of the brand strategy of “New Domestic Tech Products “. In fact, in 2020, the ERKE group put forward the strategy of New Domestic Tech Products, and built the Future Laboratory for the research and development of tech sports products, and continued to launch tech products that the public likes. As a domestic intellectual property demonstration enterprise, we are gradually improving the value of our products and making efforts to the mid-to-high end. As a leading enterprise in the domestic sports industry, we will continue to take the road of continuous innovation during the “14th Five-Year Plan” period, and create technologically competitive products, and we will shoulder the responsibility of high-quality development.
Besides the α-FLEX.Qi Tech racing training shoes, the clothing part of the 303 Sports Tech’s Day was also absolutely eye-catching.
Embrace the digital ecology and hand over creative rights to more people
True valuable products are what consumers are looking for today. Product is the king, but “Value” contains more than that, the cultural value of the brand is destined to increase the empowerment of the product.
In today’s extremely developed Internet tech, consumers’ voices are getting louder and louder. In 2021, under the strong “matching” of the majority of netizens and the strategic development of the group’s “Co-creation Plan”, ERKE successively co-created with excellent domestic IPs such as “The Outcast” and “Honor of Kings”, and at the same time cooperated deeply with Henan Museum, with the help of the exquisite national style elements in the domestic IP, the precious history representing the Chinese civilization and the vibrant new energy, the sports spirit collides with the national aesthetics, and adds the Chinese cultural tones to more sports products, and also officially announced the two Product Co-creation Officers with high voices from netizens have created “Star Creation Stores” offline, allowing more and more people to participate in our co-creation ranks.
This is a vivid sample of the rise of the “National Tide”. On this 303 Sports Tech’s Day, the group’s “Co-creation” strategy was upgraded again, ERKE reached a strategic cooperation with the China Fashion Designers Association and the China International Fashion-Week Organizing Committee, launched the “ERKE Youth Co-creation Design Competition”, and established professional awards in the field of sportswear, ERKE will also set up competition bonuses to encourage outstanding creators to explore their potential. In the end, the winning works will also be presented on the China International Fashion Week in the form of a show, so that Co-Creation will be on the runway of China International Fashion Week. This cooperation focuses on discovering young designers with ideas and co-creating products with brands.
Chairman Mr.Wu said that this co-creation competition will go offline, go deep into colleges and universities, and have face-to-face interaction with students, so that young people can have the opportunity to present their works, and ERKE is also ready to receive ideas from young people.
This move will help Chinese youth turn their innovation and support for domestic products into action, and hand over the design inspiration to the new youth in China, who will write the future of domestic products and realize the true “brand creation with consumers”. This is the key for a brand to last forever, if you want to walk more steadily in the long river of social and economic development, listening to the requirements of consumers is the top priority.
Till now, we have been grown for 22 years, ERKE will exert more energy in the future and further become a representative brand of national products. As a firm practitioner of “Chinese Fad”, ERKE has inherited the Chinese national culture, and has continuously shown national confidence, cultural confidence and brand confidence in its development, and has been reborn in technological innovation.