Bangkok, Thailand – October 17, 2025

ERKE proudly celebrated the grand opening of its first flagship store in Thailand at The Mall Lifestore Bangkapi, Bangkok, marking a major milestone in the brand’s global expansion journey. This is ERKE’s third store in Thailand and a significant step in the brand’s strategic development across the Southeast Asian market.

On the opening day, representatives from ERKE Group headquarters, along with local partners and management teams, gathered for the ribbon-cutting ceremony, symbolizing the brand’s official debut in Thailand and the comprehensive launch in Southeast Asia’s core market.

The store design embodies the concept of “Technology × Local Culture,” seamlessly merging futuristic technology aesthetics with Thailand’s distinctive cultural elements. This creative fusion delivers a retail space full of vitality and imagination, where consumers can experience both ERKE’s youthful and innovative brand spirit and a sense of cultural warmth and belonging.

Inside the store, ERKE showcases a full range of its core product lines — from professional running and basketball gear to tennis, outdoor, training, and lifestyle collections — presenting the brand’s philosophy of balancing function and fashion while meeting diverse consumer needs.

The grand opening attracted Thai celebrities, KOLs, and media, who shared immersive experiences and all-platform content that vividly expressed ERKE’s “Young, Fashionable, and Positive” brand attitude. The hashtag #ERKEThailandOpening quickly trended on social media, sparking widespread buzz and drawing crowds of young consumers eager to explore the new space.

During the event, Kenny Lin, Director of International Business, ERKE Group, delivered a keynote speech, stating:

“Thailand is a core and strategic market for ERKE in Southeast Asia. This flagship store marks not only our official launch in Thailand but also a solid step forward in our globalization journey. A store is not merely a point of sale — it is a bridge for emotional connection. Through high-quality products, premium in-store experiences, and unique brand culture, we aim to build strong ties with local consumers and the Thai community.”

Since its founding in 2000, ERKE has adhered to the brand belief “TO BE No.1,” continuously driving growth through technological innovation and high-quality sports products. The opening of the Bangkok flagship marks another milestone for Chinese sports brands going global, following ERKE’s presence in over 30 countries worldwide.

This moment not only signifies the deepening of ERKE’s international layout, but also represents an upgraded stage of global expansion — one driven by cultural confidence and innovative design. ERKE aims to share a new global lifestyle that fuses technology, fashion, and passion for sports, shining the power of “Made in China” on the world stage.

Looking ahead, ERKE will continue to strengthen its overseas presence, demonstrating the confidence and responsibility of Chinese sports brands, and setting a new benchmark for the globalization of national sports enterprises.

📍 Find us at:
The Mall Lifestore Bangkapi, Bangkok, Thailand

Experience the “TO BE NO.1” spirit — now in Thailand.