Store Locator
ERKE Unveils Third Youth Design Competition: Celebrating Chinese Spirit Through Sportswear Innovation
ERKE Powers Tsinghua University and Xiamen University Campus Marathons: INFINITE 2 Engineered for Speed!
Innovation and Service: ERKE's 303 Sports Technology Day
ERKE's Polar Cloud Ice Cotton Cooling T-shirt Achieves World Record Certification
ERKE Empowers "Backpack Basketball Team" to Pursue Their Hoop Dreams
ERKE Chairman Wu Rongzhao attends Cai Chongxin Charity Foundation's '2023 Build Character through Sports' Forum
ERKE Brand Value Surpasses 50 Billion, Breaking New Records!
Consultative Conference: Consolidating Consensus, Strengthening Confidence, and Playing an Important Role of Private Entrepreneurs
Exploring the Boundless in the Technology-Driven Sportswear Brand
DISTRIBUTOR

ERKE KIDS, a subsidiary of ERKE Group, was founded in 2019.
ERKE KIDS advocates a serious attitude with the brand philosophy of "PLAY REAL". It aims to inspire children's potential in playing and fully activate their sports talents. Together, we explore new-generation professional sports products. ERKE KIDS will focus on campus and amusement park all-round sports scenes, providing high-quality sports equipment for children around the world in the future.

ABOUT US / ERKE Kids

ERKE KIDS
Play it, Play real

ERKE Kids provides sports and lifestyle gear for children and girls aged 3-14 years old to global consumer families. Inheriting the sports genes of the ERKE brand, creating a fashion sports brand, the products are mainly composed of the PERFORMANCE sports series focusing on professional sports and functional technology products, as well as the LIFESTYLE sports life series focusing on comfortable wearing experience, creating a multi-scene shopping experience. Clothing accounts for 54%, shoes account for 45%, and accessories account for 1%; 75% of children are middle-aged, and 25% are young.

  • 54 %
    Clothing
  • 45 %
    footwear
  • 1 %
    accessories
Toddler 3-6Y
75%
Kid 7-13Y
25%

technology

DEFENSE E-BOUNCE E-THERMAL WATER PROOF

儿童科技-6.jpg

儿童科技-5.jpg

儿童科技-7.jpg

儿童科技-4.jpg

Campus Sports Series

Focusing on campus sports scenarios such as running, skipping rope, and long jump, we aim to develop professional campus sports lines for hundreds of millions of primary and secondary school students

Star Products

Focusing on campus sports scenarios such as running, skipping rope, and long jump, we aim to develop professional campus sports lines for hundreds of millions of primary and secondary school students

ERKE Kids & IP

Cooperate with China Fashion IP Sanxingdui, CASCI Aerospace Culture and Innovation, and Henan Museum to develop co branded products
erke kids & Sanxingdui
Cooperate with China Fashion IP Sanxingdui, CASCI Aerospace Culture and Innovation, and Henan Museum to develop co branded products

CSR

Dream Charity Plan

ERKE Brand with a Social Mission to Help Teenagers Achieve Their Dreams Through Sports



Store Image

The decoration style of ERKE kids flagship store upholds the DNA of the parent brand, presenting a sports technology style. The shelf combination emphasizes practicality and flexibility to meet the maximum business needs. The channel distribution is mainly focused on streets, shopping malls with "high efficiency and good image" as the main, and supermarkets as auxiliary. The sales area of the store is ≥60 square meters and above.
Emphasizing a simple and sporty shopping atmosphere, the design features spacious movement lines and a minimalist decoration, typically representing a flagship store as part of the brand's strategic approach. By integrating local culture into a single store design, the image is elevated to showcase the brand's strength.
The decoration style of ERKE kids flagship store upholds the DNA of the parent brand, presenting a sports technology style. The shelf combination emphasizes practicality and flexibility to meet the maximum business needs. The channel distribution is mainly focused on streets, shopping malls with "high efficiency and good image" as the main, and supermarkets as auxiliary. The sales area of the store is ≥60 square meters and above.
The decoration style of the store adheres to the DNA of the parent brand, presenting a sporty technology style and shelf combination, emphasizing practicality and flexibility to meet the maximization of business needs
Emphasizing a simple and sporty shopping atmosphere, the design features spacious movement lines and a minimalist decoration, typically representing a flagship store as part of the brand's strategic approach. By integrating local culture into a single store design, the image is elevated to showcase the brand's strength.