ERKE Kids-ERKE
Store Locator
ERKE Donates 8 Million RMB to Support Flood Relief Efforts in Guangxi
ERKE Launches Mining Smart Manufacturing Industrial Park in Ningxia
Official Partnership: ERKE Joins the 17th Guangdong Provincial Games and the 10th Provincial Games for Persons with Disabilities
ERKE National Fitness Season 2026 Kicks Off Strong in Nanjing
𝐄𝐑𝐊𝐄 𝐒𝐡𝐢𝐧𝐞𝐬 𝐢𝐧 𝐑𝐢𝐲𝐚𝐝𝐡—𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫, 𝐖𝐞 𝐑𝐢𝐬𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐏𝐢𝐧𝐧𝐚𝐜𝐥𝐞 𝐨𝐟 𝐖𝐨𝐫𝐥𝐝 𝐓𝐞𝐧𝐧𝐢𝐬
ERKE Signs Partnership with WTA Finals Riyadh 2025
𝐃𝐮𝐚𝐥-𝐀𝐰𝐚𝐫𝐝 𝐖𝐢𝐧𝐧𝐞𝐫! 𝐄𝐑𝐊𝐄 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞𝐝 𝐨𝐧 𝐭𝐡𝐞 𝐅𝐎𝐑𝐁𝐄𝐒 𝐂𝐇𝐈𝐍𝐀 𝐅𝐀𝐒𝐇𝐈𝐎𝐍𝐀𝐁𝐋𝐄 𝟓𝟎 𝐒𝐄𝐋𝐄𝐂𝐓𝐈𝐎𝐍
𝐄𝐑𝐊𝐄 𝐱 𝐉𝐈𝐍𝐀𝐍 𝐌𝐀𝐑𝐀𝐓𝐇𝐎𝐍: 𝐘𝐨𝐮𝐫 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐑𝐚𝐜𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐬 𝐇𝐞𝐫𝐞!
ERKE MAKES HISTORY! GRAND OPENING OF OUR FIRST THAILAND FLAGSHIP STORE
ERKE and Shanghai University of Sport Forge Strategic Partnership to Drive Sports Innovation
DISTRIBUTOR

ERKE KIDS, a subsidiary of ERKE Group, was founded in 2019.
ERKE KIDS advocates a serious attitude with the brand philosophy of "PLAY REAL". It aims to inspire children's potential in playing and fully activate their sports talents. Together, we explore new-generation professional sports products. ERKE KIDS will focus on campus and amusement park all-round sports scenes, providing high-quality sports equipment for children around the world in the future.

ABOUT US / ERKE Kids

ERKE KIDS
Play it, Play real


ERKE Kids provides sportswear and lifestyle products for boys and girls aged 3–14, serving families worldwide.


Building on ERKE’s strong sports heritage, ERKE Kids is positioned as a fashion-forward sports brand for the next generation.

The product offering is built around two core lines:

  • PERFORMANCE — focused on professional sports and functional technology

  • LIFESTYLE — designed for everyday comfort and versatile wear

Together, they create a multi-scenario product experience for both active and daily use.


With a balanced product mix and strong focus on older kids, ERKE Kids creates scalable retail opportunities across multiple usage scenarios.



  • 54 %
    Clothing
  • 45 %
    footwear
  • 1 %
    accessories
Toddler 3-6Y
75%
Kid 7-13Y
25%

technology

DEFENSE E-BOUNCE E-THERMAL WATER PROOF

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Campus Sports Series

Focusing on campus sports scenarios such as running, skipping rope, and long jump, we aim to develop professional campus sports lines for hundreds of millions of primary and secondary school students

Star Products

Focusing on campus sports scenarios such as running, skipping rope, and long jump, we aim to develop professional campus sports lines for hundreds of millions of primary and secondary school students

ERKE Kids & IP

Cooperate with China Fashion IP Sanxingdui, CASCI Aerospace Culture and Innovation, and Henan Museum to develop co branded products
erke kids & Sanxingdui
Cooperate with China Fashion IP Sanxingdui, CASCI Aerospace Culture and Innovation, and Henan Museum to develop co branded products

CSR

Dream Charity Plan

ERKE Brand with a Social Mission to Help Teenagers Achieve Their Dreams Through Sports



Store Image

The decoration style of ERKE kids flagship store upholds the DNA of the parent brand, presenting a sports technology style. The shelf combination emphasizes practicality and flexibility to meet the maximum business needs. The channel distribution is mainly focused on streets, shopping malls with "high efficiency and good image" as the main, and supermarkets as auxiliary. The sales area of the store is ≥60 square meters and above.
Emphasizing a simple and sporty shopping atmosphere, the design features spacious movement lines and a minimalist decoration, typically representing a flagship store as part of the brand's strategic approach. By integrating local culture into a single store design, the image is elevated to showcase the brand's strength.
The decoration style of ERKE kids flagship store upholds the DNA of the parent brand, presenting a sports technology style. The shelf combination emphasizes practicality and flexibility to meet the maximum business needs. The channel distribution is mainly focused on streets, shopping malls with "high efficiency and good image" as the main, and supermarkets as auxiliary. The sales area of the store is ≥60 square meters and above.
The decoration style of the store adheres to the DNA of the parent brand, presenting a sporty technology style and shelf combination, emphasizing practicality and flexibility to meet the maximization of business needs
Emphasizing a simple and sporty shopping atmosphere, the design features spacious movement lines and a minimalist decoration, typically representing a flagship store as part of the brand's strategic approach. By integrating local culture into a single store design, the image is elevated to showcase the brand's strength.