group
introduction
Established in 2000, ERKE group is headquartered in Xiamen, Southern China, Fujlan province.
After years of hard work, ERKE has developed into one of China's leading sports brands, integrating comprehensive capabilities of R&D, production, and sales and marketing with more than 30,000 employees and over7,000+ mono-brand stores spreading across China and globally.
- 30k+Employees
- 7k+Mono-brand stores
- 50+Billion RMB
To fulfill the corporate vision of becoming a leading global sports brand, the group has set our sights on the global market and has won numerous awards, including 'China's 500 Most Valuable Brands', 'Asia's 500 Strongest Brands', 'Forbes Asia's 200 Best', and 'China's Brand Innovation Cases'. The brand value has exceeded 50 billion yuan.
Brand Story
The Chinese characters that make up the ERKE brand’s name include words that mean “By Endurance We Conquer”.
This is also the spirit that ERKE advocates: we should transcend ourselves before overcoming challenges. The logo of ERKE is a flying swan, which symbolizes great ambition in Eastern culture, among which, there is an old saying that “How can a sparrow understand the ambition of a swan, how can a common fellow read the mind of great man?” That’s why we chose Swan to represent ERKE, a brand that aims to be one of the leading sports brands in the world.
-
TO BE No.1
ERKE’s slogan 'TO BE No.1' embodies a resilient and striving spirit, demonstrating the determination and courage to lead the world and constantly strive for the first place.
It represents ERKE individuals' unwavering desire and pursuit of success, refusing to succumb to mediocrity.
It advocates for a high-level, elevated spirit that transcends and extends beyond conventional boundaries.
-
Vision
To Be One of the Leading Sports Brands in the World
-
Mission
To Inspire a Young, Trendy, and Optimistic Lifestyle
-
Value
Integrity, Innovation, Collaboration, Efficiency
ERKE HONORS
Chairman Quote
I advocate for all Erke employees to live a lifestyle that is "young, fashionable, and sunny", and to work together towards the corporate vision of "becoming a leading global sports brand".
Believe in the power of belief.
- CEO, Wu Rongzhao
Sustainability
-
Sustainability -
Carbon neutrality and green development
