Founded in June 8, 2000
  • 2000
    June 8, 2000: ERKE brand was officially founded
  • 2001
    Brand promotion began with a “celebrity endorsement + television advertising” model, with Hong Kong star Chen Xiaochun becoming the brand's first image spokesperson
  • 2002
    - The company sought independent innovation and breakthroughs.
    - Introduced international leading technologies and standards, established the first comprehensive product development and technology research center in China.
    - Partnered with world-leading sports research institutions to build a leading biomechanics laboratory in China
  • 2003
    Passed the ISO9001 (2000 edition) international quality certification system
  • 2004
    Proposed the “leading technology” development strategy, becoming a comprehensive sports goods brand with shoes, clothing, and accessories.
  • 2005
    Became the designated footwear sponsor of the WTA Guangzhou International Women's Tennis Open, the first tennis event sponsor in the industry. Selected as one of the “Top 500 Most Valuable Brands in China”
  • 2006
    Sponsored the ITF International Women's Tennis Series, the first tennis event sponsor in the industry. Became the global partner of the North Korean Olympic Committee, the first industry to sponsor a foreign Olympic team
  • 2007
    Proposed the “TO BE No.1” brand spirit
  • 2008
    The Beijing Olympics were recognized by the world. The company sponsored the North Korean Olympic team, which won two gold medals, one silver medal, and three bronze medals at the Beijing Olympics.
  • 2008
    The sales channels expanded, and the brand began to enter the international market. Products were sold to countries and regions such as Europe, Southeast Asia, the Middle East, and North and South America. The company owns trademark-exclusive rights in more than 10 countries around the world
  • 2009
    Became the official clothing partner of the Shanghai ATP 1000 Masters
  • 2010
    Partnered with IBM and SAP, launched the E68 engineering project, and started enterprise information management
  • 2011
    Started building the enterprise culture system, deepening the construction of corporate spirit, and improving comprehensive strength. Award "China's Most Socially Responsible Enterprise" and "National Model Labor Relations Harmonious Enterprise" titles.
  • 2012
    Actively sought breakthroughs in single products. Pioneered the “Micro-Collar T” clothing category, creating a new era of collars. Launched the flagship “Down Jacket” category, defining a new winter fashion image. The two-star products were widely acclaimed and became phenomenal successes.
  • 2012
    Athletes from the sponsored National Olympic Committees of Iran, Uzbekistan, and South Africa performed excellently, appearing on the Olympic podium 22 times and winning the world's acclaim.
  • 2013
    Became the official partner of the China Open. Joined hands with the “WTA Finals,” further upgrading the tennis strategy.
  • 2014
    The company moved into the Guanyinshan Business Operations Center.
  • 2015
    Faced inventory crisis and operational pressure, actively considered and explored new ideas for brand development.
  • 2016
    Firmly returned to the brand's sports tone and the core of product operation, and established the group's vision: to build a leading global sports brand.
  • 2017
    The Changtai E-commerce Industrial Park officially went into operation.
  • 2018
    Selected as the "Great Country Brand" honor by CCTV.
  • 2019
    Officially entered the children's market.
  • 2019
    Launched the “Tech-Swag” product strategy and launched the flagship “Erke α-FLEX” product.
  • 2020
    In the 20th anniversary year, founded the E.K-LAB Future Laboratory, and embarked on a new journey.
  • 2021
    Selected as the "Star of Integrity" for 2021 by the Central Propaganda Department and the National Development and Reform Commission. Established March 3rd as “Erke Sports Technology Day,” empowering products with technology and achieving continuous product innovation.
  • 2022
    Launched the “Youth Co-creation Design Competition” and held the first China International Fashion Week Star Creation Show at the Zhonghua Century Forum.