June 8, 2000: ERKE brand was officially founded

Brand promotion began with a “celebrity endorsement + television advertising” model, with Hong Kong star Chen Xiaochun becoming the brand's first image spokesperson

- The company sought independent innovation and breakthroughs.
- Introduced international leading technologies and standards, established the first comprehensive product development and technology research center in China.
- Partnered with world-leading sports research institutions to build a leading biomechanics laboratory in China

Passed the ISO9001 (2000 edition) international quality certification system

Proposed the “leading technology” development strategy, becoming a comprehensive sports goods brand with shoes, clothing, and accessories.

Became the designated footwear sponsor of the WTA Guangzhou International Women's Tennis Open, the first tennis event sponsor in the industry. Selected as one of the “Top 500 Most Valuable Brands in China”

Sponsored the ITF International Women's Tennis Series, the first tennis event sponsor in the industry. Became the global partner of the North Korean Olympic Committee, the first industry to sponsor a foreign Olympic team

Proposed the “TO BE No.1” brand spirit

The Beijing Olympics were recognized by the world. The company sponsored the North Korean Olympic team, which won two gold medals, one silver medal, and three bronze medals at the Beijing Olympics.

The sales channels expanded, and the brand began to enter the international market. Products were sold to countries and regions such as Europe, Southeast Asia, the Middle East, and North and South America. The company owns trademark-exclusive rights in more than 10 countries around the world

Became the official clothing partner of the Shanghai ATP 1000 Masters

Partnered with IBM and SAP, launched the E68 engineering project, and started enterprise information management

Started building the enterprise culture system, deepening the construction of corporate spirit, and improving comprehensive strength. Award "China's Most Socially Responsible Enterprise" and "National Model Labor Relations Harmonious Enterprise" titles.

Actively sought breakthroughs in single products. Pioneered the “Micro-Collar T” clothing category, creating a new era of collars. Launched the flagship “Down Jacket” category, defining a new winter fashion image. The two-star products were widely acclaimed and became phenomenal successes.

Athletes from the sponsored National Olympic Committees of Iran, Uzbekistan, and South Africa performed excellently, appearing on the Olympic podium 22 times and winning the world's acclaim.

Became the official partner of the China Open. Joined hands with the “WTA Finals,” further upgrading the tennis strategy.

The company moved into the Guanyinshan Business Operations Center.

Faced inventory crisis and operational pressure, actively considered and explored new ideas for brand development.

Firmly returned to the brand's sports tone and the core of product operation, and established the group's vision: to build a leading global sports brand.

The Changtai E-commerce Industrial Park officially went into operation.

Selected as the "Great Country Brand" honor by CCTV.

Officially entered the children's market.

Launched the “Tech-Swag” product strategy and launched the flagship “Erke α-FLEX” product.

In the 20th anniversary year, founded the E.K-LAB Future Laboratory, and embarked on a new journey.

Selected as the "Star of Integrity" for 2021 by the Central Propaganda Department and the National Development and Reform Commission. Established March 3rd as “Erke Sports Technology Day,” empowering products with technology and achieving continuous product innovation.

Launched the “Youth Co-creation Design Competition” and held the first China International Fashion Week Star Creation Show at the Zhonghua Century Forum.